Lauren Richards

Partner, Digital Strategy

Lauren has been with Sage since 2011 and has been our Digital Director since 2021. She manages media plans from county-level races with minimal budgets to multimillion dollar statewide campaigns. Because of her prior experience as a finance director, she understands how hard campaigns work to raise money – so she is careful to spend it wisely.  Lauren lives in Minneapolis, where she streams TV shows about royalty, listens to podcasts about Law & Order, and tells everyone she meets to watch Ted Lasso.


Lauren Richards

Partner, Digital Strategy

Lauren has been with Sage since 2011 and has been our Digital Director since 2021. She manages media plans from county-level races with minimal budgets to multimillion dollar statewide campaigns. Because of her prior experience as a finance director, she understands how hard campaigns work to raise money – so she is careful to spend it wisely.  Lauren lives in Minneapolis, where she streams TV shows about royalty, listens to podcasts about Law & Order, and tells everyone she meets to watch Ted Lasso.


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